In the current business world, your website showcase your face value, integral for establishing your brand, professionalism and customer base. People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience.
Underestimating the value of good web design can endanger all of the above; if your site looks unprofessional, confused and un-navigable, your company becomes synonymous with these traits. The average internet surfer will only read about 30% of your web page, so clarity is essential in order to keep potential customers’ attention. Keep it simple: think readable fonts set against visible backgrounds and streamlined design void of inessential clutter. Having visible headings with click-through links will keep your website easy to navigate whilst maintaining your home page’s readability.