Businessmen / Entrepreneurs do create websites for their business with an understanding that it will generate business. But does this actually happen?
In majority of cases it do not happen. Having a website in place is good thing but our goal should be to make its presence feel to our potential customers. Now the question comes, how can this be achieved?
Search Engine Optimization (SEO). As part of SEO, we make certain changes in website design and the purpose is to make it more famous in search engines. This will display your website as a top result on the search engine results page.
There are various dynamics of SEO and the details can be found here.